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教案-商务英语阅览-Unit 2- 叶兴国

教案-商务英语阅览-Unit 2- 叶兴国

Unit 2

Teaching Objectives:

1. To have general ideas of the three texts;

2. To remember and use new words and expressions;

3. To be clear about how fast you can learn and how to learn fast;

4. To learn the four methods of how to improve reading speed as soon as possible.

Focuses:

1. To have general ideas of the three texts;

2. To be clear about how fast you can learn and how to learn fast

Difficulties:

How to improve reading speed as soon as possible by using the four reading methods.

Teaching Time: 2 periods.

Teaching Procedures:

Part I Pre-reading Questions

It can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive Reading

In this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.

1. Text A How Fast Can You Learn

a. Let the students read Text A as quickly as they can for the first time to find the general idea of the passage; b. Then read through the text for the second time to find the answers to Exercise I;

c. Tell the students the general idea of the text while checking the answers to Exercise I;

d. Analyze the language points in the text;

1. Technology is hot, but how long this happy investment cycle will last is anyone’s guess. 技能现在是热门,可是谁也说不准这种令人沉醉的出资周期能继续多久。

2. Ask such a great market timer like Ken Fisher. 问问像肯·费希尔这样出色的商场分析师吧。

肯尼思 费希尔(Kenneth L. Fisher)生于1950年,美国商人,是总部设在加州伍德赛德的财物办理公司费希尔出资公司的创始人兼董事会主席、CEO。 费希尔仍是《福布斯》“出资组合战略”专栏作家,并为其他金融和新闻期刊撰稿。 已出书六本专著,包含2009年度《纽约时代周刊》畅销书《怎么发现可疑痕迹》(How to Smell a Rat)。费希尔曾被《出资参谋》(Investment Advisor)杂志评为出资参谋界25位最富影响力人士。2009年是他在《福布斯》的撰稿生计的25周年,以专栏作者服务年限核算他在福布斯史上名列第四。

3. Such a slope over even a few years causes inflection points … 这种接连数年的价格跌势导致了拐点……

inflection point:原指“曲线最大、最小或回折的临界点”,引申为“转折点”。例如:

After a year of dramatic change and evolution, the Internet and PC together have emerged as the way the new digital media will be presented to people, and that is a fundamental inflection point in the industry.通过一年的急剧改变和发展之后,互联网与个人电脑机一同出现了,并将作为一种新的数字媒体出现在世人面前,那在业界是一个至关重要的转折点。

4. But today’s chips, storage, displays and connections have become so cheap that the coolest products are pitched first to consumers worldwide.

可是今天的芯片、存储器、显示器和接口端的价格现已变得如此廉价,就连最酷的产品也首要定坐落国际范围内的广阔顾客。

pitch … to … 极力推销,把……投向……

5. It was early-adopting (often young) employees, not the IT departments, who brought the Palm Treo, the BlackBerry and now the Apple iPhone into their organizations, forcing change.

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